Increasing the use and popularity of the Social Media Tools among people,corporate and polticians


Social Media Tools

As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snap chat), along with maybe a handful of others like Pinterest and Google Plus.
But there’s much more to social media than the top social media and media sharing networks. Look beyond those social media juggernauts and you’ll see that people are using many different types of social media to connect online for all kinds of reasons.

 The Modern Social Workflow:

To understand what tools are necessary for a successful social media campaign, you have to look at the process. It’s helpful to look at social media management as a loop with four separate steps: 

  • Content creation. You need to come up with a steady stream and fresh ideas. Afterward, you need to sit down, organize these ideas, and create content. This can include blog posts, videos, info graphics, and more                                                                                                                               
  • Content publishing. Once your content has been created, it needs to be shared with the world. Many tools allow this process to be automated. You need to take the time to decide if you want to use strictly free channels, or if you want to pay for additional exposure.                                         
  • Listening & response. Good content will open the door for conversation between your brand and its audience. You need to be prepared to listen to their responses and engage with them. Listening also means staying up-to-date on the latest trends. You should take advantage of them to create timely and relevant content.                                                                                                        
  • Content analyzing and comparing. The final step is carefully taking a look at your results to see what’s working and what isn’t. If you don’t know whether or not your efforts are working, you could be simply spinning your wheels.                                                                                                        Intelligent_Workflow                                    

                                   

    Are Social Media Tools Usefull?

    With their power, social media tools are necessary if you want to build a presence on any platform. And building this presence is well worth it. Social media’s reach is staggering. Here’s an average of active users of some of the biggest social media platforms:

    1)Social networks.        

    Examples: Facebook, Twitter, LinkedIn 
    Why people use these networks: To connect with people (and brands) online. 

    2)Media sharing networks.

    Examples: Instagram, Snapchat, YouTube
    Why people use these networks: To find and share photos, video, live video, and other media online.
      

    3)Discussion Forums

    Examples: reddit, Quora, Digg
    Why people use these networks: To find, discuss, and share news, information, and opinions.

    4)Bookmarking and content curation network.

    Examples: Pinterest, Flipboard
    Why people use these networks: To discover, save, share, and discuss new and trending content and media.

    5. Blogging and publishing networks

    Examples: WordPress, Tumblr, Medium
    Why people use these networks: To publish, discover, and comment on content online.

    7. Social shopping networks

    Examples: Polyvore, Etsy, Fancy
    Why people use these networks: To spot trends, follow brands, share great finds, and make purchases.

    8. Interest-based networks

    Examples: Goodreads, Houzz, Last.fm
    Why people use these networks: To connect with others around a shared interest or hobby.

    9. ‘Sharing economy’ networks

    Examples: Airbnb, Uber, Taskrabbit
    Why people use these networks: To advertise, find, share, buy, sell, and trade products and services between peers.

    10. Anonymous social networks

    Examples: Whisper, Ask.fm, After School
    Why people use these networks: To gossip, vent, snoop, and sometimes bully.

     
         The good news is you don’t have to be on every single platform. Pick one or two that make the             most sense for your business and start there. It’s better to have a strong presence on single                   sit than minimal presence on a dozen.

      And our Questionnaire Field starts .....

How Normal people use and gain through these Social media tools?

In some news channels quest to bring you the latest and best social media news from all corners of the internet, we’ve stumbled upon plenty of hyper-focused niche social networks for everything from jet setting and green living to knitting and all things manly. However, grouping social networks according to subject matter quickly gets overwhelming—and sometimes utterly distracting. (Plus, Wikipedia’s already done it for us.)
And while there was once a time when you could simply categorize networks according to their functional capabilities (Twitter for short text content, YouTube for video, and so on), that time has passed. As more networks add rich features like live streaming and augmented reality, the lines between their feature sets continue to blur and change faster than most people have time to read up on the changes.
Image result for social media

 

 

How Corporate use and gain through these Social media tools?

Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales and your bottom line.

Take a look at how much more likely individuals are to buy from the companies that they follow on social media channels
likelihood of buying from a brand followed on social media 
While finding and keeping customers is a challenging endeavor, it’s equally if not more important to maintain and build relationships with the customers that you already have.
71% of users more likely to buy after a positive social experience 
social actions that prompt consumers to purchase


How Politicians use and gain through these Social media tools?

Social media use in politics refers to the use of online social media platforms in political processes and activities. Social media platforms encompass websites such as Facebook, YouTube, WeChat, Instagram, QQ, QZone, Weibo, Twitter, Tumblr, Reddit, Baidu Tieba, LinkedIn, LINE, Snapchat, Pinterest, Viber, and VK.
Political processes and activities include all activities that pertain to the governance of a country or area. This includes political organization, global politics, political corruption, political parties, and political values.
The internet has created channels of communication that play a key role in circulating news, and social media has the power to change not just the message, but the dynamics of political corruption, values, and the dynamics of conflict in politics.Through the use of social media in election processes, global conflict, and extreme politics, diplomacy both in the United States and around the world has become less private and susceptible to the public perception.
% of Adults Who Get News from Social Media.png 
                   Social networking site user graph.png
Social media, especially news that is spread through social media sites, plays into the idea of the      attention economy. In which content that attracts more attention will be seen, shared, and disseminated far more than news content that does gather as much traction from the public. Tim Wu from Columbia Law School coins the attention economy as “the resale of human attention.”

Social externalities of fake news

During the 2016 Presidential Election, Russia utilized disinformation and fake news to distort the truth and paint the United States Western powers in a negative light. Though fake news can generate some utility for consumers, in terms of confirming far-right beliefs and spreading propaganda in favor of a presidential candidate, it also imposes private and social costs.

 

 


 

 

 

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