Social Media Impacts

Social networks are now so well established, that there is a core 'top five' social networks that don't change much from year-to-year. But, as we'll see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. Understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. We'll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.

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2019 social media stats update:

Each year, near the start of the year, We Are Social update their massive global compendium of stats which gives some great insights into the world of social media. It's a great download for presentations. It's particularly interesting how far some countries are diverging in terms of social media use, and surprising that Western Countries are actually lagging a fair way behind in adoption rates.
Some of the key takeaways from their Global Digital Report 2019 include:
  • The number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year.
  • The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year.
  • The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.
  • Annual growth continues apace, especially in active mobile social users - 42% penetration up 3% from 2018.
    Share of web traffic by device highly favours mobile at 52% (staying stable year-on-year), whilst Desktop remains in second place with only 43% of device share to all web pages.
  • Northen, Western and South Europe and North America have the largest internet penetration with between 88%-95% internet users compared to the total population. Of these, South Europe has seen the biggest increase in internet penetration, with a year-on-year increase of 11%.
  • How Politicians use  Social media tools?

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  • Social media use in politics refers to the use of online social media platforms in political processes and activities. Social media platforms encompass websites such as FacebookYouTube, WeChat, Instagram, QQ, QZone, Weibo, Twitter, Tumblr, Reddit, Baidu Tieba, LinkedIn, LINE, Snapchat, Pinterest, Viber, and VK.
    Political processes and activities include all activities that pertain to the governance of a country or area. This includes political organizationglobal politicspolitical corruptionpolitical parties, and political values.
    The internet has created channels of communication that play a key role in circulating news, and social media has the power to change not just the message, but the dynamics of political corruption, values, and the dynamics of conflict in politics.Through the use of social media in election processes, global conflict, and extreme politics, diplomacy both in the United States and around the world has become less private and susceptible to the public perception.
  • When we look into global Politics, statistics show that Egyptians used Facebook, Twitter, and Youtube to communicate and organize demonstrations and rallies to overthrow President Hosni Mubarak. Statistics show that during this time the rate of Tweets from Egypt increased from 2,300 to 230,000 per day and the top 23 protest videos had approximately 5.5 million views. 
  • Conclusion :
    So, here we go, these are some of the social media impacts  on people and corporate businesses using and should be using. Of course, you may disagree, and you may think there are some glaring omissions. The extent of social media use for political activities influences political efficacy, political knowledge, and political participation, the results suggest that what happens online does not stay online, but rather moves offline and affects citizens' face-to-face conversations. To the extent that this is true, the political demands that are articulated through social media will become harder to ignore for anyone who is interested or involved in the political process, including those who are inclined to study it, If you have any thoughts, then please leave them in the comments below!

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