Social Media Impacts

By now, we are all aware that social media has had a tremendous impact on our culture, in business, on the world-at-large.  Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts.


Impact on Politics 
Every politician worth his salt needs to jump on the social media bandwagon. This is because social websites have played an important role in many elections around the world, including in the U.S., Iran, and India. They have also served to rally people for a cause, and have inspired mass movements and political unrest's in many countries.


Impact on Business
Net savvy companies are using social media to advertise their products, build customer loyalty and many other functions. Interactions and feedback from customers help businesses to understand the market, and fine-tune their products and strategies. Many firms organize contests and give away prizes to enthuse consumers to visit their social website page more often. Compared to television advertisements and other expensive forms of marketing, social media presence is a cheap and effective means to enhance brand image and popularity.

Effect on Socialization
Social networks offer the opportunity for people to re-connect with their old friends and acquaintances, make new friends, trade ideas, share content and pictures, and many other activities. Users can stay abreast of the latest global and local developments, and participate in campaigns and activities of their choice. Professionals use social media sites like LinkedIn to enhance their career and business prospects. Students can collaborate with their peers to improve their academic proficiency and communication skills. You can learn about different cultures and societies by connecting with people in other countries.


Negative Effects of Social Media



Unfortunately, there are a few downsides too to social networking. Many introverts and socially reclusive users place too much emphasis on virtual interaction, and ignore the real world outside. Read on to learn about a few more negative repercussions of social media.












Cyber Bullying and Online Harassment

If you are not careful, unscrupulous people can target you for cyber bullying and harassment on social sites. School children, young girls, and women can fall prey to online attacks which can create tension and distress. If you are a victim of cyber bullying, do not take it lying down, but try to take appropriate legal action against the attacker.


Conclusion
So, here we go, these are some of the social media impacts  on people and corporate businesses using and should be using. Of course, you may disagree, and you may think there are some glaring omissions. The extent of social media use for political activities influences political efficacy, political knowledge, and political participation, the results suggest that what happens online does not stay online, but rather moves offline and affects citizens' face-to-face conversations. To the extent that this is true, the political demands that are articulated through social media will become harder to ignore for anyone who is interested or involved in the political process, including those who are inclined to study it.















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