SOCIAL MEDIA

INCREASING USE AND POPULARITY OF SOCIAL             MEDIA TOOLS AMONG THE PEOPLE"



The internet has created channels of communication that play a key role in circulating news, and social media has the power to change not just the message, but the dynamics of political corruption, values, and the dynamics of conflict in politics.Through the use of social media in election processes, global conflict, and extreme politics, diplomacy both in the United States and around the world has become less private  to the public perception.

Social media have been championed as allowing anyone with an Internet connection to become a content creator and empowering their users.The idea of “new media populism” encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse. New media, including social media platforms such as Facebook and Twitter, can enhance people’s access to political information

The role of social media in democratizing media participation, which proponents herald as ushering in a new era of participatory democracy, with all users able to contribute news and comments, may fall short of the ideals. International survey data suggest online media audience members are largely passive consumers, while content creation is dominated by a small number of users who post comments and write new content.Others argue that the effect of social media will vary from one country to another, with domestic political structures playing a greater role than social media in determining how citizens express opinions about stories of current affairs involving the state.

Social networking site user graph.png               % of Adults Who Get News from Social Media.png

Adults in the United States who have access to the internet are increasingly getting political news and information from social media platforms. A 2016 Pew Research study found that 62% of adults get news on social media
In addition, Reddit, Twitter, Facebook, lead the social media platforms in which the majority of the users use the platforms to acquire news information. Of all United States adults, 67% use the platform with 44% who use the platform to get news.

Usage

According to a survey conducted by Pew Research in 2018, Facebook and YouTube dominate the social media landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18 - 24-year-old youngsters use snapchat, and majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users. However, Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook. After this rapid growth, the number of new U.S. Facebook accounts created has plateaued, with not much observable growth in the 2016-18 period.

Use by businesses

Marketplace actors can use social-media tools for marketing research, communication, sales promotions/discounts, informal employee-learning/organizational development, relationship development/loyalty programs, and e-Commerce. Often social media can become a good source of information and/or explanation of industry trends for a business to embrace change. Trends in social-media technology and usage change rapidly, making it crucial for businesses to have a set of guidelines that can apply to many social media platforms.
Companies are increasingly using social-media monitoring tools to monitor, track, and analyze online conversations on the Web about their brand or products or about related topics of interest. This can prove useful in public relations management and advertising-campaign tracking, allowing analysts to measure return on investment for their social media ad spending, competitor-auditing, and for public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools.
Social media becomes effective through a process called "building social authority". One of the foundation concepts in social media has become that one cannot completely control one's message through social media but rather one can simply begin to participate in the "conversation" expecting that one can achieve a significant influence in that conversation.

Social media mining

Social media "mining" is a type of data mining, a technique of analyzing data to detect patterns. Social media mining is a process of representing, analyzing, and extracting actionable patterns from data collected from people's activities on social media. Google mines data in many ways including using an algorithm in Gmail to analyze information in emails. This use of the information will then affect the type of advertisements shown to the user when they use Gmail. Facebook has partnered with many data mining companies such as Datalogix and BlueKai to use customer information for targeted advertising.Ethical questions of the extent to which a company should be able to utilize a user's information have been called "big data". Users tend to click through Terms of Use agreements when signing up on social media platforms, and they do not know how their information will be used by companies. This leads to questions of privacy and surveillance when user data is recorded. Some social media outlets have added capture time and Geotagging that helps provide information about the context of the data as well as making their data more accurate.
Image result for social media tools             Image result for social media tools

TRENDS IN SOCIAL MEDIA 
         Social media basically means any human communication or sharing information on internet that occurs through the medium of computer, tablet or mobile. There are numerous websites and apps that make it possible. Social media is now becoming one of the largest means of communication and is gaining popularity rapidly. Social media enables you to share ideas, content, information and news etc. at a much faster speed.
In last few years social media has grown tremendously at an unexpectedly fast rate and has captured millions of users around the world. Here are essays on social media of varying word lengths to help you with the same in your exam. You can select any social media essay as per your need.
We live in a time and age where information is just a button press away. We are swayed by information all around us. We millennials want to know, read, understand and then speak our minds about it. That is where social media comes into play. Social media is one of the biggest elements that we live with and cannot ignore it.
Social media is collection of websites, applications and other platforms that enable us to share or create content and also helps us to participate in social networking. Social media is not limited to blogging and sharing pictures, there are lot of strong tools also that social media provides. That is because that the impact of social media is very high and far reaching. It can make or break images.
But social media is a topic of controversy today, many feel it’s a boon but there is a majority who feels that it is a curse. Mostly people feel that social media has destroyed human interaction with a rapid rate and has modified modern human relationships. But there are others who feel that it is a blessing that has connected us to every part of the world, we can meet our loved ones that are far, we can spread awareness through it, we can send security warnings etc. There is a lot that social media can do. But it is an unarguable fact the presence of social media has made our lives convenient, easier and much faster.

IMPACT OF SOCIAL MEDIA :
              Social media plays a big role in our lives today. We have the access to any kind of information at just a button push away. Anything that is so vastly expanded has both positives and negatives related to it. The power of social media is very high and has its effects on each individual. It is difficult to imagine our lives with social media today and we do pay a price for excessive use. There is a lot of debate about the effects of social media on the society as a whole. Some feel that it’s a boon whereas other feels that it is a curse.Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:[2]
  1. Social media are interactive Web 2.0 Internet-based applications.
  2. User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
  3. Users create service-specific profiles and identities for the website or app that are designed and maintained by the social media organization.
  4. Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
Users usually access social media services via web-based technologies on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, participate and modify user-generated content or self-curated content posted online.
Nearly all Americans use social media at least once per day. Social media is an important part of people's everyday lives, and people regularly access a variety of social media channels from mediums such as a mobile app or computer web browser, according to a survey of more than 600 social media users.
The average person will spend 5 years of his or her life on social media – more time than they will spend eating, socializing, and grooming. As people continue to spend more time on social media, that number will only increase.
Social media is an important part of people’s everyday lives.
The Manifest surveyed 627 social media users to learn about their social media habits: the channels they prefer, how frequently they use social media, and the mediums they use to access it.
People use a variety of social media channels, which tend to differ based on demographic factors such as gender.
Businesses can use this report to learn how customers use social media and how to appeal to them through social networking.

Our Findings

  • Nearly everyone (86%) uses social media at least once per day, and 72% use it multiple times per day.
  • Most people use Facebook (82%), YouTube (75%), and Instagram (53%) at least once per week.
  • People use several social media channels more in 2018 than they did in 2017, including YouTube (63%), Instagram (61%), Snapchat (58%), and Facebook (52%).
  • People use a combination of methods to access social media, including mobile apps (67%), computer web browsers (57%), mobile web browsers (41%), and tablet apps (31%).
  • Nearly half of social media users (46%) prefer to access social media on mobile apps.
  • Three-fourths of females (75%) use social media multiple times per day, compared to 64% of males.
  • The majority of both females (83%) and males (81%) use Facebook at least once a week, but they vary in how they use other channels, including Pinterest, Twitter, and Reddit.
  • Females are more likely to use mobile apps to access social media (52%), and males are more likely to prefer computer web browsers (33%).
  • Nearly Everyone Uses Social Media Daily

  • Social media is ingrained in people’s everyday lives; nearly all use it daily.
    Eighty-six percent (86%) of people use social media at least once per day, including 72% who use it multiple times per day.
    86% of people use social media daily.
    Social media is so popular because it allows people to manage and accomplish their everyday activities.
    “Social media is a large part of everybody’s life,” said Josh Loewen, digital marketing director of The Status Bureau, a digital marketing agency in Vancouver. “It’s how people communicate, look for events, notice stores and brands, and find the weather. It’s how people are aided in their daily life.”
    Social media is part of people’s routine and is an essential way to communicate, shop, find things to do, and check the news.
    For some, regular social media use even opens up career opportunities. Blogger and influencer Christina Vidal turned sharing content with friends on social media into a career.

Post a Comment

0 Comments