Increasing use and popularity of the social media tools among the people, corporate and politicians

What is Social Media?

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snap chat, YouTube and Vimeo accounts.

Key Principles for Social Media
Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.
Authenticity, honesty and open dialogue are key.
Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.
Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.
Social Media & Indian Politics
The Election Study about “Social Media and Politics” is very much diversified. This study is an in-depth analysis of 2014 Elections. The success of BJP’s online campaign in 2014 Lok Sabha election was phenomenonal. Other parties also went up with the same way. All parties played war to spend on social media. It was to expand the reach of their mass contact campaign for the Maharashtra Assembly polls. They failed to gain power but 2014 Assembly elections in India. But it witnessed the biggest change in Indian politics. Regional parties in Maharashtra have finally understood the power of social media. They have jumped into it.

The 2014 general elections in India was revolutionary. It saw social media as a new battleground. Narendra Modi emerged as India’s Obama. The conventional ways of sending messages, recorded calls and public gatherings was not seen much. This election saw politicians leveraging. Social media used to reach out to constituents like never before. Many of them were reluctant earlier. But they have now become active. Its either out of necessity. It helped to keep up with their peers. Many political parties also made it mandatory. Thus, it won’t be incorrect to say that role of social media in politics has ben inevitable over the years. 

Ruling Congress  defeated
In Maharashtra, The ruling party – Congress was defeated. Congress were in power for 10 years. Whole and sole responsible person for Phenomenon was Narendra Modi. For the first time in India social media was used so extensively during elections. The study shows that NaMo is the most active and popular personality on twitter. Twitter including all other popular social networking sites. The news channels’exit polls became the key ingredient for success of Modi and BJP. The main aim of this article is to understand the impact of social media on the Indian politics.

The other reality is interesting. About 50% of voters in 2014 were below 35%. Almost 40% of them were from urban areas. Political parties who till the day have been continuously wooed the rural crowds. Now they have been forced to rethink on their strategy. Today’s youth, whether urban or rural, is spending their maximum time online. Thats why 2014 assembly elections saw the mad rush. It was by the regional political parties of Maharashtra to built up a social media presence.

Impact of Social Media on Indian Politics

India’s 16th National general election which was held in nine phases during April and May, 2014. It was probably one of the most awaited elections in the recent times. It was due to the changing Politics of India. Social media played a vital role in deciding which party wins the most seats. A interesting report published in April 2013 by the Internet and Mobile Association of India (IAMAI). The Mumbai-based Iris Knowledge Foundation, assisted IAMAI in the study. Don’t you think herein, you should learn about social media marketing courses in Mumbai? Facebook users have a tremendous impact over the results of the polls in 160 of India‘s 543 constituencies. The reason for this is the youth of India. As per study, 50% of population is below 25 age group. Secondly, 65 % is below 35 % age group. This population is either studying in college or working in various companies. Companies such as IT companies, BPO‘s, research centres and various other sectors or are either entrepreneur. Their busy schedule has created a virtual distance between television and radio. It is specially in case of acquiring or sharing information. The youth is tech savvy and love being connected with updated trends and topics. Such connectivity is possible by using laptops, desktops or the most favourite a network connected mobiles.

Corporate social media 
is the use of social media websites and social media marketing techniques by and within corporations,ranging from small businesses and tiny entrepreneurial startups to mid-size businesses to huge multinational firms. Within the definition of social media there are varies types of them. Although there is no systematic way in which social media applications can be categorized.In the 2010s, an increasing number of corporations, across most industries, have adopted the use of social media either within in the workplace, for employees, as part of an Intranet or using the publicly available Internet. As a result, corporate use of social networking and micro blogging sites such as Facebook, Twitter, Pinterest, and LinkedIn, has substantially increased. According to an article by the Harvard Business Review, "Fifty-eight percent of companies are currently engaged in social networks like Facebook, micro blogs like Twitter, and sharing multimedia on platforms such as YouTube." The Harvard Business Review cites an additional 21% of companies as being in the process of implementing a formal social media initiative. The 2014 HBR report indicates 79% of companies have or will have social media initiatives in place. This percentage is an increase over a similar 2010 report that indicated that two-thirds of companies had or would have social media initiatives in place. Social media currently can be crucial to the success of growing numbers in a companies value chain activities For marketers, Social media is a mandatory element within the promotional mix. Marketers also need to understand that marketing on social media can come with difficulties and challenges, and face both reputation and economic risks. This big push to move to Social Media to is thought to create a better experience with the consumers.

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