Increasing Use And Popularity Of Social Media

Increasing use and popularity of the social media among people
Facebook, the largest social media platform in the world, has 2.4 billion users. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. 
These numbers are huge – there are 7.7 billion people in the world, with 3.5 billion of us are online. This means social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users. 
Social media has changed the world. The rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change. 
Who uses social media? When did the rise of social media start and what are the largest sites today? Here we answer these and other key questions to understand social media use around the world. 
We begin with an outline of key trends and conclude with a perspective on the rate of adoption of social media relative to other modern communication technologies.

Social media started in the early 2000s

The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. This is arguably the beginning of social media as we know it.
In the interactive chart below we plot monthly active users, by platform, since 2004. You can use the slider to focus on particular years, and you can click the ‘+ Add’ option to change series and track the evolution of other social media platforms.
This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer. 
TikTok, for example, launched in September 2016 and by mid-2018 it had already reached half a billion users. To put this in perspective: TikTok gained on average about 20 million new users per month over this period.
The data also shows rapid changes in the opposite direction. Once-dominant platforms have disappeared. In 2008, Hi5, MySpace and Friendster were close competitors to Facebook, yet by 2012 they had virtually no share of the market. The case of MySpace is remarkable considering that in 2006 it temperarily surpassed google as the most visited website in the US.
Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. Twitter, for example, didn’t allow users to upload videos or images in the beginning. Since 2011 this is possible and today more than 50% of the content viewed on Twitter includes images and videos.
 
Increasing use and popularity of the social media among corporate
The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before.
No, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.
With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.
By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your digital marketing easier.
According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
Here are some more social media statistics that prove beyond doubt the importance of social media in business. Your business needs to leverage sites like Facebook, Twitter and LinkedIn to keep up with the competition.
  • According to 2019 social media statistics, there are now 3.2 billion users around the globe. That is about 42% of our total present population.
  • 68% of adults based in the U.S reportedly have a Facebook account.
  • Active social media users are composed of 48.2% Baby Boomers, 77.5% Generation X and 90.4% Millennials.
  • An interesting research shows that a user spends an average of 2 hours and 22 minutes in his social media account everyday including messaging.
  • 73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business has been effective.
  • 2 million business today use Facebook advertizing for promoting their products and services.
  
Increasing use and popularity of the social media among politicians
The use of social media in politics including Twitter, Facebook, and YouTube has dramatically changed the way campaigns are run and how Americans interact with their elected officials.

The prevalence of social media in politics has made elected officials and candidates more accountable and accessible to voters. And the ability to publish content and broadcast it to millions of people instantaneously allows campaigns to carefully manage their candidates’ images based on rich sets of analytics in real time and at almost no cost.

Social media tools including Facebook, Twitter, and YouTube allow politicians to speak directly to voters without spending a dime. Using social media allows politicians to circumvent the traditional method of reaching voters through paid advertizing or earned media.

It has become fairly common for political campaigns to produce commercials and publish them for free on YouTube instead of, or in addition to, paying for time on television or the radio.

Often, journalists covering campaigns will write about those YouTube ads, essentially broadcasting their message to a wider audience at no cost to the politicians.

Twitter and Facebook have become instrumental in organizing campaigns. They allow like-minded voters and activists to easily share news and information such as campaign events with each other. That's what the "share" function on Facebook and "retweet" feature of Twitter are for.
Then-candidate Donald Trump used Twitter helthily in his 2016 presidential campaign.

Political campaigns can tap into a wealth of information or analytics about the people who are following them on social media and customize their messages based on selected demographics. A campaign may find one message appropriate for voters under 30 years old will not be as effective with those over 60.

Some campaigns have used so-called "money bombs" to raise large amounts of cash in a short time.

Money bombs are typically 24-hour periods in which candidates press their supporters to donate money. They use social media such as Twitter and Facebook to get the word out and often tie these money bombs to specific controversies that emerge during campaigns.

The popular libertarian Ron Paul, who ran for president in 2008, orchestrated some of the most successful money-bomb fundraising campaigns.

 




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