It is the form of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.


Nearly all Americans use social media at least once per day. Social media is an important part of people's everyday lives, and people regularly access a variety of social media channels from mediums such as a mobile app or computer web browser, according to a survey of more than 600 social media users. The average person will spend 5 years of his or her life on social media – more time than they will spend eating, socializing and grooming. As people continue to spend more time on social media, that number will only increase. Social media is an important part of people’s everyday lives.

The manifest surveyed 627 social media users to learn about their social media habits; The cannels they prefer, how frequently thy use social media, and the mediums they use to access it. People use a variety of social media channels, which tend to differ based on demographic factors such as gender. Business can use this report to learn how customers use social media and how to appeal to them through social networking .

The  media plays a vital role in a democracy; informing the public about political issues and acting as a watchdog against abuses of power. During election campaigns the media provides information and analysis about the political parties’ programmes, policies, candidates and performance. Electronic communication seems to make politicians seem more remote; there is still no connection between politics where power is brokered, and the network society itself. In a similar way, social media has also transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. 

Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has also changed everyday activities and connected people in a manner never before possible. The paper aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The paper intends to examine how people consume the political issues or political discussion on social media. It was studied on the basis of the responses received from a sample of 100 respondents in Hyderabad Karnataka region. 

Results reveal interesting information on the types of social media used the ratings of the most used social media and their impact on society. The use of social media by Indians was first highlighted during the 2008 Mumbai attacks when information shared through Twitter and Flickr between Indians and the outside. “The second mass use of social media in India was the May 2009 national elections, when, for the first time, online voter registration and transparency campaigns started” where first time political parties tried to reach out to voters through social networking websites 


The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before. No, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.

With such amazing growth, every business today needs to leverage proper social media channel in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your digital marketing easier. According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

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