Different Usages of   Social media  in Politics,Students life, Normal Peoples lifes  and Celeraties.

Social media use in politics refers to the use of online social media platforms in political processes and activities. Social media platforms encompass websites such as FacebookYouTube, WeChat, Instagram, QQ, QZone, Weibo, Twitter, Tumblr, Reddit, Baidu Tieba, LinkedIn, LINE, Snapchat, Pinterest, Viber, and VK.
Political processes
Political processes and activities include all activities that pertain to the governance of a country or area. This includes political organizationglobal politicspolitical corruptionpolitical parties, and political values.

Participatory role

Social media have been championed as allowing anyone with an Internet connection to become a content creator and empowering their users.  The idea of “new media populism” encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse. New media, including social media platforms such as Facebook and Twitter, can enhance people’s access to political information.
Social media platforms and the internet have facilitated the dissemination of political information that counters mainstream media tactics that are often centralized and top-down, and include high barriers to entry. Writer Howard Rheingold characterized the community created on social networking sites:
"The political significance of computer mediated communication lies in its capacity to challenge the existing political hierarchy’s monopoly on powerful communications media, and perhaps thus revitalize citizen-based democracy." 
Scholar Derrick de Kerckhove described the new technology in media:
"In a networked society, the real powershift is from the producer to the consumer, and there is a redistribution of controls and power. On the Web, Karl Marx’s dream has been realized: the tools and the means of production are in the hands of the workers."
The role of social media in democratizing media participation, which proponents herald as ushering in a new era of participatory democracy, with all users able to contribute news and comments, may fall short of the ideals. International survey data suggest online media audience members are largely passive consumers, while content creation is dominated by a small number of users who post comments and write new content. Others argue that the effect of social media will vary from one country to another, with domestic political structures playing a greater role than social media in determining how citizens express opinions about stories of current affairs involving the state.

As a news source

Adults in the United States who have access to the internet are increasingly getting political news and information from social media platforms. A 2016 Pew Research study found that 62% of adults get news on social media.


% of Adults Who Get News from Social Media.png


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Social Media by Students

Social media are online technology platforms that help to connect people together far and near. It is used to build relationship among people. The use of social media by students helps to have access to basic information as quick as possible.
In school, the use of online platforms such as school website will give students the right access to quality information about the school environment, departments, faculties, rules, and regulations. It has been observed that social media has a wider and faster means of circulating information not only to the students of an institution but also to the generality of the public.
Students must use all available online platforms effectively and they must be conscious of social media positive and negative effects. They should try as much as possible to create a balance so as not to get carried away while learning. Social media platforms available to students includes Facebook, Whatsapp, Google Plus, Blogs, Twitter, Instagram, YouTube and much more.

So what are the positive effects of Social Media?

  1. It Facilitate Online Learning
The use of social media has helped the students to learn through various online learning platforms available to them. The use of YouTube to watch educational videos has helped the students to gain wider knowledge.
  1. Access to Information
There are many groups that students can join through online platforms, that are related to their course of study, demographic, school, environment and much more. Joining this group on Whatsapp, Twitter, Facebook and others will help the students to have access to quality information as at when needed.
  1. It helps to Gain Wider Knowledge
Social media helps to enhance student academic performance and increase their knowledge through data and information gathering. When students are been given an assignment in school, they go through various online platforms to gather information so as to find solutions to their assignment.
  1. It helps to build Relationship
Students can get to know each other better through social media networks. It helps to bring together two or more people, where they can share their problem, which it can get solve by their fellow colleagues. If a student’s finds out that he or she is having a problem in a particular course, he or she can open up through chat and finds a genius who can provide a solution to the problem.

What are the negative Effects of Social Media?

  1. It Waste Time
Many students find it difficult to go about their normal life without making use of social media. It has been observed that student does not listen in class, they are busy chatting and reading stories online. They waste their time chatting with friends and families, instead of reading and practicing what they have learned in school.
  1. It Causes Distraction
Many students stick to their gadget without concentrating on their study. It is a bad idea to waste away judicious time on social media platforms without gaining anything from it. Students should not be carried away by social media platforms because it will affect their academic performance.
  1. It causes social problems
Social media has created many social problems in the society. In these modern days, many students tend to choose online communication rather than having real time conversation, and this leads to students becoming an introvert.
  1. It Causes Health Problems
The use of computers, mobile phones, and various gadgets to access online platforms by students may harm the user if they use it for long hours frequently. Students may be exposed to bad posture, eye strain, physical and mental stress. Too much use of education technology tools for accessing social media by students is harmful and there must be a limit.
All educational stakeholders must ensure they coordinate the use of social media platforms by setting up a policy that can help to regulate the negative effects aspect of social media. Students must also be ready to learn and listen in class, they should not make chatting their priority. Students should pursue an excellent academic performance and gain adequate knowledge that will help them in the future.


social media in normal people lifes:- 


The average person will spend 5 years of his or her life on social media – more time than they will spend eating, socializing, and grooming. As people continue to spend more time on social media, that number will only increase.
Social media is an important part of people’s everyday lives.
The Manifest surveyed 627 social media users to learn about their social media habits: the channels they prefer, how frequently they use social media, and the mediums they use to access it.
People use a variety of social media channels, which tend to differ based on demographic factors such as gender.
Businesses can use this report to learn how customers use social media and how to appeal to them through social networking.

Our Findings

  • Nearly everyone (86%) uses social media at least once per day, and 72% use it multiple times per day.
  • Most people use Facebook (82%), YouTube (75%), and Instagram (53%) at least once per week.
  • People use several social media channels more in 2018 than they did in 2017, including YouTube (63%), Instagram (61%), Snapchat (58%), and Facebook (52%).
  • People use a combination of methods to access social media, including mobile apps (67%), computer web browsers (57%), mobile web browsers (41%), and tablet apps (31%).
  • Nearly half of social media users (46%) prefer to access social media on mobile apps.
  • Three-fourths of females (75%) use social media multiple times per day, compared to 64% of males.
  • The majority of both females (83%) and males (81%) use Facebook at least once a week, but they vary in how they use other channels, including Pinterest, Twitter, and Reddit.
  • Females are more likely to use mobile apps to access social media (52%), and males are more likely to prefer computer web browsers (33%).

Nearly Everyone Uses Social Media Daily

Social media is ingrained in people’s everyday lives; nearly all use it daily.
Eighty-six percent (86%) of people use social media at least once per day, including 72% who use it multiple times per day.
86% of people use social media daily.
Social media is so popular because it allows people to manage and accomplish their everyday activities.
“Social media is a large part of everybody’s life,” said Josh Loewen, digital marketing director of The Status Bureau, a digital marketing agency in Vancouver. “It’s how people communicate, look for events, notice stores and brands, and find the weather. It’s how people are aided in their daily life.”
Social media is part of people’s routine and is an essential way to communicate, shop, find things to do, and check the news.
For some, regular social media use even opens up career opportunities. Blogger and influencer Christina Vidal turned sharing content with friends on social media into a career.
“I have always loved to travel and to give travel recommendations to my friends, so when social media took off, [it] became the perfect platform to share those travels with my friends, and then their friends and their friends-of-friends, and soon a whole audience of travel-lovers looking for their next big trip,” Vidal said.
Vidal uses social media multiple times per day and now has nearly 63,000 followers on her Instagram account, @jetsetchristina.
@jetsetchristina
Vidal regularly posts images of her travels, which receive several thousand likes.
“I’m never not creating and sharing content of my travels,” Vidal said.
Social media is part of consumers’ everyday lives – and many people, like Vidal, rely on it.

People Use a Variety of Social Media Channels

People access multiple social media channels regularly.
Most use Facebook (82%), YouTube (75%), and Instagram (53%) at least once per week.
Top 6 social media channels people use at least once a week.
Other popular channels include Snapchat (39%), Pinterest (38%), and Twitter (36%).
Facebook is the most popular because it is among the oldest and most-established of the social media channels, so it has a larger user base.
“[Facebook] has been defaulted to people’s home on the internet; it’s the other internet,” Loewen said. “When people think of where to go and what media to consume, they go to Facebook. It’s like when you’re bored, you turn on the TV. Regardless of whether the channels on TV are bad or not, you’re going to turn on the TV. People are going to use Facebook.”
Facebook is the dominant social media channel. However, more than half of social media users also use YouTube and Instagram.
“Instagram and YouTube have very strong user bases,” said Charlotte Chipperfield, founder and CEO of Chipperfield Media. “People are using these channels for entertainment and learning whereas Facebook is a community-based platform to share life's big milestones with friends and family. Unlike Facebook, Instagram and YouTube serve as entertainment platforms first.”
Facebook provides a community space to make announcements and share with others. YouTube and Instagram are still popular, but they are mainly used for entertainment rather than sharing milestones or important news.
For example, Catherine Grace O’Connell uses a variety of channels, including YouTube, Pinterest, Twitter, and LinkedIn, but uses Facebook and Instagram the most frequently.
Catherine Grace O'Connor
O’Connell became active on social media when she was diagnosed with Lyme Disease in 2014. She was bedridden and isolated and used social media as a way to communicate.
“I began reconnecting with the world and finding my voice,” O’Connell said. “Before I knew it, people were messaging me and asking for advice with their health issues.”
O’Connell’s community grew to more than 6,000 likes on Facebook and 44,000 followers on Instagram. She uses a variety of social channels to both share her story and listen to others.
“I found that discovering my voice was key to saving my life,” O’Connell said. "I’m not a techie but found social media to be literally life-changing for me and the thousands of women in my community.”
Using multiple social media channels – especially Facebook and Instagram – has helped O’Connell spread her message and inspire others.
People, whether they are influencers or regular social media users, use a variety of social media channels to reach their followers and share content.

People Use Social Media More in 2018 Than 2017

Most people use individual social media channels either more than or the same amount as they did in 2017.
More than half of social media users use YouTube (63%), Instagram (61%), Snapchat (58%), and Facebook (52%) more in 2018 compared to 2017.
Social Media Channels People Use More in 2018
Less than 20% of people used Snapchat (15%), Facebook (15%), Instagram (9%), and YouTube (7%) more in 2017.
The number of people globally using social media grew by more than 100 million between January and March 2018, a number that is expected to continue increasing.
“Social media is increasingly ingrained in our day-to-day lives,” Chipperfield said. “It’s a way we communicate and share interests, and that’s only growing. People use social more and more every year.”
Social media has become an essential medium for socializing and sharing with others, and its usage will likely grow every year.

Users Access Social Media on Mobile Apps and Computer Web Browsers

People use a variety of methods to access social media, but most use mobile apps and computer web browsers.
Around two-thirds of people use mobile apps (67%) for social media, and more than half use computer web browsers (57%).
How People Access Social Media
Mobile apps and computer web browsers are the most common methods to access social media because they are the two mediums consumers use the most in general – mobile phones on the go and computers at work. When people aren’t using one, they’re likely using the other.
“We have our phone on us at all times and our computer in front of us the other part of the time,” Loewen said. “They’re both really accessible mediums.”
People access social media at all times of the day – no matter if they’re on the go, at home, or at work.

People Prefer Mobile Apps for Social Media

Nearly half of social media users access social media the most frequently through mobile apps.
Forty-six percent (46%) of social media users prefer to use social media on mobile apps.
46% of people prefer to access social media on mobile apps.
People use mobile apps the most because they have their smartphones on them at all times.
“We’re tied to our phones,” Chipperfield said. “It’s easy to check social media pretty quickly if you’re on a commute, on a train to work, on your lunch break, or walking into a meeting.”
People likely always have their smartphones with them, so it makes sense they use mobile apps to access social media the most.
Social media mobile apps are convenient for people like O’Connell, who have an active lifestyle.
“I feel as though I’m on the go a lot,” O’Connell said. “I like being very accessible.”
Mobile apps are easy for people to use no matter where they are or what they are doing.

Social Media Is the Modern Reprieve From Work

People who access social media on computer web browsers are likely doing so at work, which some believe causes employees to be less productive and waste work time.
More than half of businesses have a policy about social media usage at work. However, many use social media to take a mental break from work, which explains why 26% of social media users prefer to use social media on their computers.
26% of people prefer to access social media on computer web browsers.
Employees will take breaks from work, with or without social media.
“Prior to the widespread use of modern electronics, my employees would still find ways to break up the work day, including long coffee breaks or extended conversations with their coworkers,” said Rich Franklin, director of recruitment at KBC Staffing. “In today’s workplace, much of this interaction has been replaced by extended breaks on social media.”
Accessing social media at work is simply a modern way that employees take breaks.
“As a realist, I know that nobody is able to sit for 8 hours straight and pound away at their keyboard like a robot,” Franklin said. “So, whether it’s social media, texting, coffee breaks, or long lunches, I have always been fine with my employees taking reasonable breaks as long as they get their work done.”
Whether a company has a policy against social media or not, employees will still take breaks during the day – on social media or doing something else.
Active personal social media use can also help businesses’ social media strategies.
For example, Sally Compton, public relations coordinator at the Oregon Coast Aquarium, said her personal social media experience has helped her create successful social media content for the company.
Compton creates posts that are relevant to pop culture, such as the Presidential Alert text Americans received on Oct. 3.
Oregon Coast Aquarium
Compton uses social media posts that are relevant to popular culture to promote the aquarium.
“Growing up using social media really helped me in terms of knowing what kind of content people like and seeing what kind of stuff goes viral,” Compton said. “If you’re never online on social media, you’re not really knowing current trends and what people are saying. It helps me make relevant content for the aquarium that is both educational and enjoyable.”
Compton’s work on Oregon Coast Aquarium’s social media has paid off: The aquarium recently won the Outstanding Oregon Social Media Program Award at Travel Oregon’s annual Travel & Tourism Industry Achievement Awards.
Businesses that give employees the freedom to use social media can help employees break up their days at work and are likely to have more success at social media themselves.

Females Use Social Media More Frequently Than Males

More females than males use social media daily.
Three-fourths of females (75%) use social media multiple times per day, compared to 64% of males.
75% of females use social media multiple times per day.
Women likely use social media more than men because social media appeals to many of their interests.
“I think women tend to be more creative and more fashionable,” said Joseph Rothstein, account manager at Social Media 55. “They tend to look for the trends more than men. The amount of content out there on the internet and on social entertain women more than they would men.”
Much of the content on social media tends to be geared more toward women’s interests and hobbies.

Social Media Channel Usage Varies by Gender

The majority of both males and females use Facebook at least once a week, but there is a gender divide in regards to how they use other social media channels.
Males are more likely than females to use Twitter (51%) and Reddit (29%) once per week, while females are more likely than males to use Pinterest (44%).
Gender Divide in Social Media Usage

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