Trends in Social Media

TRENDS IN SOCIAL MEDIA 

In the present generation  social media is evolving constantly and updating by its own and people are habituating  to it very fastly and its been calling as the fastest news transmittor and normal news is getting trending these days. there are both postive and negative effects because of social media but the impact is of negativity is very high on people  

   1. Live video continues to thrive 

    In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to a recent study,Consumers love it. research shows that 80% of audiences prefer watching live video from brands as opposed to reading a blog. And 82% of consumers say they would rather watch live videos than read social media posts.
As a result, the most popular social media channels have implemented live streaming options. Brand marketers
 are taking advantage of this.
      When it comes to live streaming, Facebook leads the way, according to the 2018 state of social media report from Buffer.                                                                                            

2. Chatbots are taking over

Internet chatbots have been around for a long time. They go all the way back to the days of AOL instant messenger.But like everything else, they are evolving. Now chatbots are being integrated with social media platforms.Businesses are using chatbots to communicate with their customers on social media. This trend is growing at a rapid rate.In the first year of the new Facebook Messenger platform, we saw the number of chatbots jump from 33,000 to more than 100,000.
It’s estimated that chatbots are going to save businesses in the healthcare and banking industries a whopping  $8 Billion per year by the year 2022. That’s compared to $20 million in 2017.

3. Influencer marketing is evolving

Influencer marketing isn’t a new concept either. But the way that it’s being used on social media channels is definitely changing
What exactly is a micro influencer? They are people on social media channels who have a strong following but don’t have a celebrity status.
While there is no exact threshold, micro influencers typically have anywhere between 1,000 and 90,000 followers. Once we start to reach the hundreds of thousands of followers line, we are entering macro influencer territory. And anything higher than a macro influencer is considered to be a celebrity.
                        

4. Brands are taking advantage of paid advertisements

It’s 2018, so businesses know they need to have an active presence on social media. They have profiles on multiple platforms and update them on a daily basis.While this is definitely necessary for survival, it’s not quite enough.Companies that want to take their social media strategies to the next level also pay for advertisements.Facebook alone has more than six million advertisers on its platform. In september 2017 , Instagram hit two million monthly paid advertisers.That’s because it’s become very easy to set up ads to target a specific demographic. It’s hard for businesses to turn down this type of precision in targeting.
 

5. Social listening

Social platforms are listening to your conversations. Whether you want to believe this or not, it’s the truth.I know you’ve seen it before. You’re talking about something with your friends and then you see an advertisement for it on social media.Creepy? Yes. But that’s the reality of the world we live in right now.

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