Trends in Social Media

 Trends in Social Media

             Social media refers to websites and applications that are designed to allow people to share content quickly,efficiently and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. However, marketing and social media experts broadly agree that social media includes the following 13 types of social media

· Blogs,
· Business Networks,
· Collaborative projects,
· Enterprise Social Networks,
· Forums,
· Microblogs,
· Photo Sharing,
· Products/Services Review,
· Social bookmarking,
· Social Gaming,
· Social Networks,
· Video Sharing, and
· Virtual World

Over 88% of the companies are now marketing on Social Media.

 1. Video Advertising

According to the latest statistics, 80% of the total global internet traffic will soon be attributed by videos this coming 2020, 90% of SNS users share videos, 87% of marketers utilize videos into their campaigns and viewers believe that 95% of messages from videos are retained on their minds. 73% of organisations using videos in their marketing campaigns are reporting positive results to their ROI.

2. Live Streaming

           Different social media platforms like Snapchat, Facebook, YouTube, Twitter, Periscope, Musically and Tumblr are promoting the use of live streaming. It is expected that by 2021, the video streaming market will reach $70.5 billion. Also, more customers will want to watch engaging live videos compared to donkey text-only posts.

3. Artificial Intelligence (AI) and Chatbots

               Artificial Intelligence (AI) and Chatbots are changing the world in more ways we can ever imagine. Completing a diversified range of tasks, AI and Chatbots have become a normal element in our everyday lifeA chatbot is a piece of software that conducts a conversation via auditory or textual methods.with an aim to draw closer to customers, marketers use social media platforms to create real-time engagements like chatbots and AI for their customers.

4. Brand Participation

           Nowadays, brands are getting more involved in messaging platforms than ever. The top 5 social messaging leaders are WhatsApp, Messenger, WeChat, QQ, and SnapChat. This year, it is expected that brands will invest more time and money in connecting with consumers on messaging platforms using AI, voice assistants, at chatbots to offer personalized shopping experiences.

5. Augmented Reality

            Augmented reality is revolutionizing the way people socialize online. Marketers have been experimenting AR for a while. LOreal created AR apps that let users test out makeup and hairstyles before they purchase anything, and it turns out that it actually boosts sales.


            Developments in social media are constantly changing.We’ve to stay up to date with the latest trends to keep your finger on the pulse and effectively reach your target, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these early months.I predict that these trends will continue in the coming year. It’s important to stay on top of things.

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