Trends in Social Media By shankar gopu




Social media websites and applications that enable users to create and share content or to participate in social networking.social media helps us to spread any information through out the world  in very less span of time.
As the generation progresses the usage of social websites are increasing in our day to day lives.so, as a marketer,you should use these social platforms in efficient way to make advantage of them.To become successful you need to stay up to date with the latest marketing trends and apply them to your business .
now we will see some trends in social platforms which helps your market to grow further if you try to stay top of this things.


1.Chatbots are taking over 

      businesses are using chat bots to communicate with their customers on social media.This trend is growing at a rapid rate.these bots recognize word phrases sent by users. Their automatic responses are based on how they are programmed.In the first year of the new Facebook Messenger platform, we saw the number of chatbots jump from 33,000 to more than 100,000.


It’s estimated that chat bots are going to save businesses in the healthcare and banking industries a whopping $8 billion per year by the year 2022. That’s compared to $20 million in 2017.These chat bots out there right now are certainly on the right track.

2. Brands are taking advantage of paid advertisements


Companies that want to take their social media strategies to the next level also pay for advertisements. It helps them to spread their brands across all over the world.social media platforms like facebook helps companies to spread their brands across special category of groups of people who shows interest in the brands.

                          

Facebook alone has more than six million advertisers on its platform . In 2017 instagram hits two million monthly  paid advertisers.That’s because it’s become very easy to set up ads to target a specific demographic.so we can say it is one of the most ongoing trend in social media platforms.If your market needs to growth quickly you should need to use this trend.

3.Social listening

social  monitoring of your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities. Social platforms are listening to your conversations. Whether you want to believe this or not, it’s the truth.


 There are many ways in which businesses can take advantage of social listening.
 It gives you the opportunity to see what consumers say about your company. But you can also use this tool to monitor relevant keywords or hashtags used on social media.You can use this data to adjust your marketing strategy accordingly and make sure you’re targeting the right audience. It is one the most ongoing trend as most of the people uses hashtags now a days as a marketer ,you should follow this trend which helps  your business to grow further,  as it is follows audience feedback.
4. Small businesses are increasing their social presence
Nobody can afford to ignore social media anymore. It’s become a regular part of our everyday lives.earlier,small businesses owners may thought that it was unnecessary to make their business presence on social media platforms,But now they are realizing that how important it is to stay competitive.

In fact 52% of small business owners post to social on daily basis.While Facebook is still the most popular option, other social channels are seeing an increase in the number of small business users.If you have a small business make it presence on social media platforms,businesses without active social media profiles will struggle to survive in 2019.

 conclusion

Developments in social media are constantly changing.
As a marketer, you’ve got to stay up to date with the latest trends to keep your finger on the pulse and effectively reach your target audience.social media is the best platform to help your business growth.












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