Trends in social media by Chintalapudi Rajkumar

Trends In Social Media By Chintalapudi Rajkumar

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. But that alone won’t automatically make you successful. You also need to stay up to date with the latest marketing trends apply them to your business.
Today, marketing and social media go hand in hand. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date. I predict that these trends will continue in the coming year. It’s important for you and your brand to stay on top of things right now.
Live video
Live video content made big waves in 2017. In one of my previous blog posts, I explained that you should jump on the live video.
It should come as no surprise that this continues to be a popular trend in 2018.
In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to a recent study..
Why?
Consumers love it. Research shows that 80% of audiences prefer watching live video from brands as opposed to reading a blog. And 82% of consumers say they would rather watch live videos than read social media posts.
As a result, the most popular social media channels have implemented live streaming options. Brand marketers are taking advantage of this.
                                      

Influencer marketing is evolving:

Influencer marketing isn’t a new concept either. But the way that it’s being used on social media channels is definitely changing in 2018.
More specifically, companies are starting to partner with micro influencers to increase their credibility. There are people on social media channels who have a strong following but don’t have a celebrity status.
While there is no exact threshold, micro influencers typically have anywhere between 1,000 and 90,000 followers. Once we start to reach the hundreds of thousands of follower line, we are entering macro influencer territory. And anything higher than a macro influencer is considered to be a celebrity.

Brands are taking advantage of paid advertisements:

It’s 2018, so businesses know they need to have an active presence on social media. They have profiles on multiple platforms and update them on a daily basis.
While this is definitely necessary for survival, it’s not quite enough. Companies that want to take their social media strategies to the next level also pay for advertisements. Facebook alone has more than six million advertisers on its platform. In September 2017, Instagram hit two million monthly paid advertisers.
That’s because it’s become very easy to set up ads to target a specific demographic. It’s hard for businesses to turn down this type of precision in targeting.

Social listening:

Social platforms are listening to your conversations. Whether you want to believe this or not, it’s the truth.
I know you’ve seen it before. You’re talking about something with your friends and then you see an advertisement for it on social media. That’s the reality of the world we live in right now.
Marketing solutions like Sprout social offer social listening tools to help brands analyse various audiences.

Small businesses are increasing their social presence:

Nobody can afford to ignore social media anymore. It’s become a regular part of our everyday lives.
Ten years ago, small business owners may have thought it was unnecessary to build a presence on social media, but now they are all realizing how important it is for staying competitive.
In fact, 52% of small business owners post to social media on a daily basis.
While Facebook is still the most popular option, other social channels are seeing an increase in the number of small business users.

                       

Conclusion:

Developments in social media are constantly changing. As a marketer, you’ve got to stay up to date with the latest trends to keep your finger on the pulse and effectively reach your target audience.
Based on the research I found, I was able to narrow down the top ten social media trends to keep your eye on in 2018. Use this list as a reference and guide for positioning your marketing strategy.
I’ll even throw in a bonus one for you. Although this isn’t necessarily a trend, it’s more of a prediction.

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