Trends in social media

HOW DO SOCIAL MEDIA GO VIRAL?

² Focus on high quality content before investing in advertising
² Know the capacity of your audience
² Partnering with influencers and sponsors
² Get your content reposted on popular accounts
² Tell a relatable story through your content
² Keep it short and straight to the point
² Utilize each and every interactive content you go with


HOW TO KEEP UP WITH SOCIAL MEDIA TRENDS?

² Create a stream on Twitter with popular hashtags
² Make a Twitter list of influencers in the industry
² Set up Google alerts terms and influencers
² See what’s trending on Instagram’s exploring tab
² Join groups on Linkedin
² Subscribe to social media blogs
² Attend a conference or meet up virtually or in person
² Listen to podcasts
² Get certified on social media

² Twitter-A word, phrase, or topic that is mentioned at a greater rate than others is said to be a "trending topic". Trending topics become popular either through a concerted effort by users or because of an event that prompts people to talk about a specific topic. These topics help Twitter and their users to understand what is happening in the world and what people's opinions are about it.
² Trending topics are sometimes the result of concerted efforts and manipulations by preteen and teenaged fans of certain celebrities or cultural phenomena, particularly musicians like Lady Gaga (known as Little Monsters), Justin Bieber (Beliebers), Rihanna (Rih Navy) and One Direction (Directioners), and novel series Twilight (Twihards) and Harry Potter (Potterheads). 
² Instagram- Users on Instagram have created "trends" through hashtags, which are specific keywords combined with a hash symbol that lets them share content with other Instagram users. The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. Examples of popular trends include #SelfieSunday, in which users post a photo of their faces on Sundays; #MotivationMonday, in which users post motivational photos on Mondays; #TransformationTuesday, in which users post photos highlighting differences from the past to the present; #WomanCrushWednesday, in which users post photos of women they have a romantic interest in or view favorably, as well as its #ManCrushMonday counterpart centered on men; and #ThrowbackThursday, in which users post a photo from their past, highlighting a particular moment.
² Facebook-Once you click though, though, Facebook’s Trending pages look a lot more basic than Twitter’s. Facebook shows a feed of links and posts by Pages, celebrities, and public updates from users who have turned on the “Follow” feature to let non-friends read their public posts.
² Facebook’s version of Trending doesn’t just list “24”, it explains that “Fox Sets May 5 Premiere for ’24: Live Another Day'”. While you might know Cristiano Ronaldo is a famous soccer player, if he trends on Facebook, it’ll tell you why, such as “Cristiano Ronaldo wins Fifa Ballon d’Or after stellar year at Real Madrid”.
² Community updates- Community updates shows the average usage of each social media platform by the people around the world.
² This is a graph showing the usage of the platforms-
² Conclusion-Whether social media is a blessing or a curse, entirely depends on how we use it. Social media can give you fantastic returns if you use it positively, on the other hand, you can waste a big chunk of your time on social media if you are doing it just to pass the time.
² No matter how much information or entertainment we are enjoying through social media, however, life can be great if you spend less time on social networking sites and more time in the real world.


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