Trends in social media

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Weekend.
As a marketer, we need to learn how to properly leverage these platforms for our advantage. Being active on social media is huge, and it’s absolutely necessary for our survival.
But that alone won’t automatically make us successful. We also need to stay up to date with the latest marketing trends and apply them to our business.
Today, marketing and social media go hand in hand. As we are near the midway point of 2019, I’ve taken the time to identify the top social trends of the year to date.
I analyzed data from previous years and determined what trends saw a steady incline. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these early months. I predict that these trends will continue in the coming year. It’s important for you and your brand to stay on top of things right now.

1. Live video continues to thrive

Live video content made big waves in 2017. I explained that we should jump on the live video bandwagon. It should come as no surprise that this continues to be a popular trend in 2018.
In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to a recent study.
Why?
Consumers love it. Research shows that 80% of audiences prefer watching live video from brands as opposed to reading a blog. And 82% of consumers say they would rather watch live videos than read social media posts. As a result, the most popular social media channels have implemented live streaming options. Brand marketers are taking advantage of this.
When it comes to live streaming, Facebook leads the way, according to the 2018 state of social media report from Buffer.
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In 2017, only 31% of businesses broadcasted live videos to promote their brands. I expect to see a much higher percentage by the end of this year. Marketers aren’t the only ones taking advantage of live streams. Regular people share live videos to interact with their friends and family on social media.
The increasing popularity of live video means your company needs to get on board with this trend right now. Businesses need to recognize how this trend can help increase engagement with social media followers.
Start going live on all your distribution channels. Respond to user comments in real time.This will help us maximize our reach and generate new leads for our company.

2. Small businesses are increasing their social presence

Nobody can afford to ignore social media anymore. It’s become a regular part of our everyday lives.
Ten years ago, small business owners may have thought it was unnecessary to build a presence on social media, but now they are all realizing how important it is for staying competitive.In fact, 52% of small business owners post to social media on a daily basis.
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While Facebook is still the most popular option, other social channels are seeing an increase in the number of small business users.

With so many platforms to manage, business owners are being forced to change the way we operate.They are hiring social media marketing managers and using time-saving tools to help manage and schedule their posts with automation.
Businesses without active social media profiles will struggle to survive in 2018.

3. Ephemeral content

The definition of ephemeral content is something that is short-lived, lasting for up to 24 hours before  disappearing forever.
Of course, I’m referring to things like Snapchat and Instagram stories. After Snapchat came up with this concept, Instagram quickly recognized its popularity and implemented it on its platform as well.
The reason why short-lived content is so popular is because people feel as though it is more authentic compared to a traditional sponsored advertisement.
Users love it and add such content to their personal profiles on a daily basis. But brands need to take advantage of this as well.
It’s a great alternative to live video streaming, but it has similar effects. It’s an opportunity for us to post several times throughout a day without spamming your followers’ timelines.
For example, we may not want to post five pictures and videos per day on Instagram. Users who follow may perceive this to be an annoyance.

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In fact, posting too frequently on social media can cause people to unfollow our profile.
But adding new content to your story isn’t as annoying because it doesn’t take up space on everyone’s timeline the same way a picture or video would. Plus, these types of stories create the fear of missing out.
If our business starts to regularly share ephemeral content, users will make sure to check back frequently to make sure they aren’t missing out on anything.
I’d recommend using this strategy to run flash sales or other promotions to drive sales. We’re going to see more businesses as well as regular  people  add more short-lived content to their social media profiles.

4. Social listening

Social platforms are listening to our conversations. Whether we want to believe this or not, it’s the truth.
I know you’ve seen it before. You’re talking about something with your friends and then you see an advertisement for it on social media. Creepy? Yes. But that’s the reality of the world we live in right now.
Marketing solutions like Sprout Social offer social listening tools to help brands analyze various audiences.
There are many ways in which businesses can take advantage of social listening.It gives us the opportunity to see what consumers say about our company. But we can also use this tool to monitor relevant keywords or hashtags used on social media.

You can use this data to adjust our marketing strategy accordingly and make sure we’re targeting the right audience.


At last we can observe that developments in social media are constantly changing.
As a marketer, we’ve got to stay up to date with the latest trends to keep our finger on the pulse and effectively reach our target audience.Based on the research I found, I was able to narrow down the top four social media trends to keep your eye on in 2019.
I’ll even throw in a bonus one for you. Although this isn’t necessarily a trend, it’s more of a prediction.
I think Twitter is going to make some big changes in 2018. Unlike the rest of my list, it’s more of a gut feeling as opposed to a fact-driven statement, which is why I left it out.

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