Trends in Social Media

TRENDS IN SOCIAL MEDIA

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.The variety of evolving stand-alone and built-in social media services makes it challenging to define them. However, marketing and social media experts broadly agree that social media includes the following types of social media:
  • blogs
  • business networks,
  • enterprise social networks,
  • micro-blogs,
  • photo sharing,
  • product & service review,
  • social gaming,
  • social networks,
  • video sharing.

1. Live video continues to thrive :

Live video content made big waves in 2017.It should come as no surprise that this continues to be a popular trend in 2019.In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to a recent study.As a result, the most popular social media channels have implemented live streaming options. Brand Marketers are taking advantage of this.The increasing popularity of live video means your company needs to get on board with this trend right now. Businesses need to recognize how this trend can help increase engagement with social media followers.

2. Chatbots are taking over :



Internet chatbots have been around for a long time. They go all the way back to the days of AOL instant messenger.But like everything else, they are evolving. Now chatbots are being integrated with social media platforms.Businesses are using chatbots to communicate with their customers on social media. This trend is growing at a rapid rate.

3. Augmented reality :


Augmented reality takes something that’s real and alters it using technology.One of the best examples of augmented reality successfully applied to the consumer market was with the Pokemon Go gaming app.The app accessed the user’s camera and added fictional elements to the screen.But now, social media channels are implementing augmented reality on their platforms as well. I’m sure you’re familiar with Snapchat face filters.

4.Online Gaming :


An online game is a video game that is either partially or primarily played through the Internet or any other computer network available.Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, and span many genres.Online gamers must agree to an End-user License Agreement (EULA) when they first install the game application or an update. EULA is a legal contract between the producer or distributor and the end-user of an application or software, which is to prevent the program from being copied, redistributed or hacked.The consequences of breaking the agreement vary according to the contract.



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