Trends in social media

    Nowadays social networks are gaining a lot of popularity among today's generation. It has become a popular and a potential mean for them to stay friends with the existing ones and to grow up their social circle at least in terms of acquaintances. These have played a crucial role in reducing boundaries and enabling them to communicate on a same platform.
Top Social Media Trends:
-Live video continues to thrive
-Chat bots are taking over
-Influence marketing is evolving
-Brands are taking advantage of paid advertisements
-Social listening
-Brands are leveraging user-generated content
-Augmented reality
-Ephemeral content
-Referral traffic and organic reach are declining
-Small businesses are increasing their social   presence
    Social media includes more type of media apart from mentioned upper like blogs, photo sharing, business network etc.
we are talking about social media trends, so how we identify the trends before someone else?
First Be in It. This is sort of a “duh” moment, but it warrants being said.
Second "Bone up on your History." Just as important as understanding current social trends, it's equally important to understand how the current landscape came to be. That is how you can identify the trends before someone else.
The most important thing which is important for social media-
Today current trends in social networking sites are really focusing more on internet privacy. With social networking websites like twitter and Instagram it is too easy to obtain personal information about someone and use it to harm them.The trend at the moment is that whenever you search for content you are presented with content relevant to your interests, that is chosen in relation to your past searches, your likes, and so on. The danger here is that this process channeled us in one particular direction meaning that we can only see what the robots think we want to see. so we need to find another content.Phishing can often lead to the loss of personal information such as usernames, credit card numbers, and passwords, Privacy is must.

Another issue of concern with social networking web sites is the of copyright infringement. The original owner of the selected file was not mentioned during the sharing of thousands n thousands of amount of files shared through social networking web sites. Also, commercial products are also being reproduced by individuals and uploaded to these social networking web sites. YouTube is a great example of how copyright infringement can happened using a social networking website, because the members can pretty much upload everything on YouTube.

Conclusion: Developments in social media are constantly changing. As a marketer, you’ve got to stay up to date with the latest trends to keep your finger on the pulse and effectively reach your target audience.
Based on the research I found, I was able to narrow down the top ten social media trends to keep your eye on in 2018.
Use this list as a reference and guide for positioning your marketing strategy.
I’ll even throw in a bonus one for you. Although this isn’t necessarily a trend, it’s more of a prediction.

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