Trends in social media by saajit manu teja

Social media is constantly evolving.
It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday.
As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely necessary for your survival.
But that alone won’t automatically make you successful. You also need to stay up to date with the latest marketing trends and apply them to your business.
Today, marketing and social media go hand in hand. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date.
I analysed data from previous years and determined what trends saw a steady incline. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these early months.
I predict that these trends will continue in the coming year. It’s important for you and your brand to stay on top of things right now.

Live Video (Short video clips)
Live video content made big waves in 2017. In one of my previous blog posts, I explained that you should jump on the live video bandwagon.
It should come as no surprise that this continues to be a popular trend in 2018.
In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to a recent study.
Consumers love it. Research shows that 80% of audiences prefer watching live video from brands as opposed to reading a blog. And 82% of consumers say they would rather watch live videos than read social media posts.
As a result, the most popular social media channels have implemented live streaming options. Brand marketers are taking advantage of this.
Influencer marketing is evolving

Influencer marketing isn’t a new concept either. But the way that it’s being used on social media channels is definitely changing in 2018.
More specifically, companies are starting to partner with micro influencers to increase their credibility.
What exactly is a micro influencer? They are people on social media channels who have a strong following but don’t have a celebrity status.
While there is no exact threshold, micro influencers typically have anywhere between 1,000 and 90,000 followers. Once we start to reach the hundreds of thousands of followers line, we are entering macro influencer territory. And anything higher than a macro influencer is considered to be a celebrity.
These are some of the top reasons why brands are partnering with these types of influencers:

Social listening

Social platforms are listening to your conversations. Whether you want to believe this or not, it’s the truth.
I know you’ve seen it before. You’re talking about something with your friends and then you see an advertisement for it on social media.
Creepy? Yes. But that’s the reality of the world we live in right now.
Marketing solutions like Sprout Social offer social listening tools to help brands analyze various audiences.

Augmented reality

Augmented reality takes something that’s real and alters it using technology.
One of the best examples of augmented reality successfully applied to the consumer market was with the Pokemon Go gaming app.
The app accessed the user’s camera and added fictional elements to the screen.
But now, social media channels are implementing augmented reality on their platforms as well. I’m sure you’re familiar with Snapchat’s face filters.

Developments in social media are constantly changing.
As a marketer, you’ve got to stay up to date with the latest trends to keep your finger on the pulse and effectively reach your target audience.
Based on the research I found, I was able to narrow down the top ten social media trends to keep your eye on in 2018.
Use this list as a reference and guide for positioning your marketing strategy.
I’ll even throw in a bonus one for you. Although this isn’t necessarily a trend, it’s more of a prediction.
I think Twitter is going to make some big changes in 2018. Unlike the rest of my list, it’s more of a gut feeling as opposed to a fact-driven statement, which is why I left it out.
Use this information to your advantage moving forward in the second half of this year.

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