Social Media Trends by Thrilok nath

Even if you're constantly active on social media, or consistently engaged in social media marketing, it can be difficult to stay on top of the latest trends and usage shifts - which you really need to know in order to align your strategy accordingly.
Being aware of user habits, and broader marketing shifts, can help you develop a more effective, responsive social media marketing approach, and ensure that you derive the best value from your investment of time and ad spend.
  Staying up with the latest news on sites like Social Media Today is key, but for   those looking to catch up, this infographic from Awario provides an overview of the most recent social media marketing trends and shifts for 2019.

The list is broken down into five  categories:
  • Social selling
  • Social listening
  • Influencer marketing
  • Social advertising

1.Social Selling:

                   Social selling is the art of using social media to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers so you’re the first person or brand a prospect thinks of when they’re ready to buy.
For many salespeople, it’s replaced the dreaded practice of cold calling.
If you have a Facebook Business Page, LinkedIn profile, or professional Twitter account, you’re already engaged in the basics of social selling—even if you’ve never actually used the term to describe your online activities, or thought all that much about exactly what social selling really means.
Social selling is not just about gaining access to contacts but about building relationships and listening for the right moment to join the conversation so you can present yourself as a solution to a problem. The aim is to address a pressing need to make your prospect’s life easier rather than becoming just another online irritant to ignore

2.Social listening:

Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.Social media listening helps you understand why, where and how these conversations are happening, and what people think—not just when they’re tagging or mentioning your brand.
This helps you form future campaigns, improve content strategy and messaging, outpace your competition, construct an effective influencer program and even build more impactful brand partnerships.When Sprout acquired Simply Measured in 2017, we also acquired an extremely powerful social listening tool. Previously, Sprout was so immersed in selling social media 
management tools that this was a fairly new concept for most of us.

3.Influencer marketing: 
Influencer marketing grew out of celebrity marketing. To the average person in the street, influencer marketing involves brands working with famous people. They may not even realize that a plug made for a product in a blog they read could be a case of influencer marketing.We have extensively written about the different types of influencer over the past few years. In particular, we have signposted the increase in popularity of micro-influencers. One of our 2017 predictions was that micro-influencers would have more influence than celebrities would.
Influencer definitions have remained fluid over the years. There has been some discussion, however, that there are now four types of influencers on social media:
Micro-influencers - someone who has between 1,000 and 100,000 followers. We have championed the ability of micro-influencers to spread a message. While their following may be small(ish), their authenticity is high
Nano-influencers – somebody with fewer than 1,000 followers who has immense influence with a comparatively narrow market. For instance, a nano-influencer may be the person with the most credibility in a particular neighborhood
Macro-influencers – influencers with between 100,000 and 1 million followers

Mega-influencers – social superstars with more than a million followers.
 These are often celebrities because of fame they have gained in the “real” world

4.Video advertising

With video messaging easily being shared at the swipe of a finger, it’s no wonder it has taken over the social space. Starting with Snapchat back in 2011 we were given the ability to easily and instantly send and share video clips with our friends, family and the world.
When Facebook unsuccessfully attempted to acquire Snapchat back in 2013, the company responded by releasing its own video sharing adaptation called Instagram stories. That release came in August of 2016 and the quest for quick, mobile video domination began. Now, it is reported that Instagram stories have grown to a user base of 400+ million users and that number continues to rise (and rapidly) into 2019. But Instagram isn’t the only one seeing an increase here.
Facebook stories have reportedly grown to 300 million users and the company is planning to integrate cross platform sharing moving forward including WhatsApp status (450M users), Instagram Stories, and Facebook Stories. Now that is a lot of highly targeted eyes.

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