Trends in Social Media

Small businesses are increasing their social presence

Nobody can afford to ignore social media anymore. It’s become a regular part of our everyday lives.
Ten years ago, small business owners may have thought it was unnecessary to build a presence on social media, but now they are all realizing how important it is for staying competitive.
In fact, 52% of small business owners post to social media on a daily basis.
While Facebook is still the most popular option, other social channels are seeing an increase in the number of small business users.
With so many platforms to manage, business owners are being forced to change the way they operate.
They are hiring social media marketing managers and using time-saving tools to help manage and schedule their posts with automation.
Businesses without active social media profiles will struggle to survive in 2018.

Conclusion

Developments in social media are constantly changing.
As a marketer, you’ve got to stay up to date with the latest trends to keep your finger on the pulse and effectively reach your target audience.
Based on the research I found, I was able to narrow down the top ten social media trends to keep your eye on in 2018.
Use this list as a reference and guide for positioning your marketing strategy.
I’ll even throw in a bonus one for you. Although this isn’t necessarily a trend, it’s more of a prediction.
I think Twitter is going to make some big changes in 2018. Unlike the rest of my list, it’s more of a gut feeling as opposed to a fact-driven statement, which is why I left it out.

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