TRENDS IN SOCIAL MEDIA







Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. The listing below includes insights into overall social media usage, platform-specific trends, popularity by demographic group, and more.


1.Live Streaming brings a better way to connect with your audience
Undoubtedly, videos has become one of the essential strategies in the field of marketing, from the past few years.
However, an application has recently come on trend, which is Live Streaming. The capability of video streaming in current devices has increased, and the complete focus is continuously on the video content.
Presently, live videos are being broadcast on Twitter, Facebook, YouTube, and Tumblr because almost 82% of the audiences prefer live videos on social media.


2. Instagram Stories are becoming more popular






Well, Snapchat was the first to let users post short videos, which were automatically deleted after 24 hours.
Looking at its popularity, Facebook decided to add this feature to its app as well as on Instagram. Right after a year when Instagram stories came into existence, the view count on it was around 20 million in a day.
it sounds like fun using and viewing the Instagram stories, adding amazing filters, tags, and text to them.
In addition to this, it is easier to discover things on Instagram which makes it the most prominent brand. On Instagram, users can easily view the stories of people; it doesn’t matter if they are following them or not.

3.Twitter is still trending!







In 2019, it might be better for some businesses to invest more time as well as money on platforms like Facebook and Instagram to gain popularity.
However, talking of Twitter, it’s been struggling a lot in the past few years. This is why this platform needs to make some changes to keep it relevant this year.
Now it has growing well every one updating the trends in this platform.
every one creates the trends and involving in trends 
And these day every news is publishing in social media and even some politions are solving problem through twitter


4.PUBG






PUBG Mobile, or Player Unknown’s Battlegrounds Mobile is a once in a generation kind of a game. Having just recently hit 10 million daily players.

In a country like India, where there is a massive audience for casual mobile games, a game like PUBG Mobile can have a huge impact. 

All things considered, PUBG Mobile can only have a positive impact on India’s gaming audience. With its far reaching influence and massive popularity, PUBG Mobile seemed geared up to reshape both the mobile and dedicated gaming industry, especially in India.

4) Chatbots


Chatbots will continue to be an important part of digital marketing in 2019. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
Surveys show that:
  •  63% of respondents  prefer messaging an online chatbot to communicate with a business or brand
  • Chatbots will power  85% of customer service by 2020
  • Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%) and answers to simple questions (55%).
  •  By 2022,chatbots will help businesses save over $8 billion per annum
  •  80% of businesseswant chatbots by 2020.

5.Blockchain Technology


“A blockchain is, in the simplest of terms, a time-stamped series of immutable record of data that is managed by cluster of computers not owned by any single entity. Each of these blocks of data (i.e. block) are secured and bound to each other using cryptographic principles (i.e. chain).”
The uses of blockchain are far more wide-reaching than just the financial world, however; this technology is also making waves in the digital marketing world. BLOCKCHAIN eliminates the digital marketing middleman, builds trust by means of transparency, drives public accountability and offers benefits for branding.

6.TIKTOK


Now a days this app is going in trends and also have millions of downloads in playstore. Recently it has been banned by Indian government due to miscellaneous activities going on and many of the job holders lost their jobs due to making of videos on working hours. Now a days tiktok is introducing a edutok to promote their tiktok videos which is of no use.

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