CA-Trends in Social Media


Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday.
As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely necessary for your survival.
Gone are the days when you used to write compelling content or update images on Social Media to market your business online. Technology has come a long way since then and is continuing to evolve; so are the Social Media trends.
Therefore, the tactics that found broad application earlier may not work as good as they used to.
Social Media is undergoing rapid transformations too. For this reason, to ensure your brand continues to be on the top, here are some of the latest Social Media trends to follow to stay ahead in 2019.

Instagram Stories
Instagram stories will continue to be one of the top 2019 social media trends. The short form content option that this feature on Instagram offers, works for you in many ways. The short form content is perfect for providing short glimpses into your brand. The audience is always inquisitive about brands. Combine this curiosity with the fact that the first thing your audience views on their Instagram feed is the stories. Leverage the stories feature to share everything about your brand. You can use Instagram stories to draw your audience to your website, to a new product or even a blog. You can also use it to interact with your audience. If you have more than 10k followers on Instagram, you can add the link button to your stories as well. You can use this feature as a CTA leading to  your website, product or a landing page.
Instagram stories has always worked for creating awareness about your brand in unique ways. Showing the human side of your brand will never go out of fashion.

 Live Streaming brings a better way to connect with your audience

Undoubtedly, videos has become one of the essential strategies in the field of marketing, from the past few years.

However, an application has recently come on trend, which is Live Streaming. The capability of video streaming in current devices has increased, and the complete focus is continuously on the video content.

Presently, live videos are being broadcast on Twitter, Facebook, YouTube, and Tumblr because almost 82% of the audiences prefer live videos on social media.
For this reason, it can be said that this one out of other social media trends 2019 would gain more prominence this year.

Twitter is still trending!

In 2019, it might be better for some businesses to invest more time as well as money on platforms like Facebook and Instagram to gain popularity.
However, talking of Twitter, it’s been struggling a lot in the past few years. This is why this platform needs to make some changes to keep it relevant this year.

In 2017, Twitter was the slowest growing platform because many users are leaving the platform. It’s due to the unfair code of conduct enforcement with regards to Donald Trump.
Keeping this in mind, you can expect Twitter to hit the drawing boards this year.
Already, the limit of characters has increased up to 280 characters, and experts are saying that soon Twitter will launch a subscription model for advertisers. However, they haven’t yet.

 Augmented Reality


Augmented reality refers to an interactive experience created with artificially generated, perceptual information. The pokemon game that took the world by storm was an example of the use of AR in mobile games. Augmented Reality is already a part of social media in the form of filters and lenses on Instagram stories and Snapchat. In the coming year, Augmented Reality will be used to take the consumer experience to the next level.
AR in 2019, will bring offer an entirely new experiences to customers. Augmented Reality will provide customers with a try and buy experience through its virtual showroom. It is also being speculated that AR will be provide experiences akin to watching live events right from one’s home.
Tumblr is another leading social media site. Users can join communities and participate in cultural dialogues to expand their ideas. It’s one of the top social media sites for self-expression and is very popular among teens and fandoms.
As of January 2019, there was a total of 456.1 million Tumblr blogs through which 168.4 billion posts had been made. About 32% of traffic to the platform came from the United States. In the U.K., Tumblr’s market share among social networking platforms was approximately 1.94% in February 2019.

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